Audience-based IA vs. Findability
The subject of information architectures based on audience types has cropped up around the office a lot lately. A number of our clients are talking about it. It is a popular approach, one that seems to...
View ArticleWhat’s the best way to label pages on a website?
Last week a client asked me that very question, “What are the best labels to use on this website?” ADGi had been engaged to complete an assessment of the company’s current website's information...
View ArticleThe Content Audit: Mind-numbing or Invaluable?
Both. Information Architects often complain about doing content audits and try to pass the task to someone else. Yes it can be laborious to do one, especially on a large website, but it is a valuable...
View ArticleForm vs. Content: No Contest
Recently a friend of mine asked me if I knew any freelance writers who would be interested in a temporary gig. He needed someone to write a few general audience pamphlets about his gaming company....
View ArticleTesting Your Navigation
Companies spend a lot of money developing a navigation structure but often do not spend much time testing it with users. We know it’s important to test our navigation structures, especially on...
View ArticleIf Content is King, then Data is Divine and Evidence is Emperor
Several years ago (2003 - 2005) when I was an Information Architect at Creo (a once-upon-a-time tech darling in BC that got bought out by Kodak) I learned a very valuable lesson about the weight that...
View Article
